Downloads
The Tarter brand assets and usage guidelines are resources thoughtfully built to establish and protect our brand identity in all applications.
Brand Assets
Our brand icon and lockups are carefully constructed and intended to be used as provided. Please download the usage guidelines for a full breakdown of how to use our brand palette correctly.
Font Families
Our typography palette consists of four font families specifically chosen to accommodate for a wide variety of messaging needs. Please download the usage guidelines for a full breakdown of how to use our typography hierarchy correctly.
Guideline Documents
Our guideline documents are your resource to learn more about how to use the Tarter brand system accurately. Resources are also provided to cover policies on Co-Op Advertising reimbursements and proper usage of Co-Op Advertising design templates. For third parties using our brand, we have established a Creative Compliance structure for review and approvals of our brand’s use.
Co-Op Advertising Templates
Co-Op advertising is an integral aspect of our sales platform. The established system of advertising assets for our sales teams allows our brand and products to be relayed consistently and effectively to retail outlets and consumers. These downloadable templates and guidelines are a must-use resource to follow when submitting advertisements for approval.
NOTE: Templates for advertisements and spec sheets are built and supplied in Adobe InDesign® and Adobe Illustrator®. These resources should not be re-built on an alternative platform in order to maintain quality and consistency. Co-Op Advertising submissions can be made via exporting to PDF.
Photography
Tarter photography emphasizes the tone and goals of our brand – celebrating landowners and the hard work they put in every day. Photography is used in addition to other brand assets to carry the tone along with marketing, sales, and storytelling platforms. We have a collection of approved photography for third parties using our brand, including lifestyle, product, and brand-based photography.
