Typography
The typography of Tarter straddles the lines between modern & rustic. A sense of modernity can be felt from the central font family, Acumin, which comes in 90 weights & styles and has a generally strong & bold stance. Suwannaphum rounds out the palette with multiple solutions for modern and lighter headlines, sub headlines and functional body copy solutions.
Font Families
ACUMIN pro
Uses – Primary Display Font
The Acumin family carries over eighty weights and variations. Its use in Tarter advertising materials can be versatile and accounts for the majority of needs. While the following examples represent frequently used weights in Tarter advertising, many variations of this family are appropriate for use. This family is used mainly in large headlines, sub-headlines, call-outs, and body copy.
Suwannaphum
Uses – Sub-Headers and Body Copy
The Suwannaphum family carries five weights & styles, regular being the primary uses in the Tarter brand system. This family is used mainly for small sub-headlines and body copy.
Examples
Acumin PRO - extra condensed black
